5 Must Haves for your building website

We all know the importance and value of having a website. But is it just having a website enough? Not at all. Your website can be a nice space holder or a powerful lead generating machine.

Here are 5 must haves that you need for your website.

1. CALL TO ACTION

   Once a visitor lands on your website you’ve done the hard work. You got them to your website. They’ve scrolled through your information and photos. Now what? You need to tell them what to do next. Your Call To Action is one of the most powerful elements to your website. If not, you risk the chance of that visitor leaving. So give them options. Perhaps they’re not ready to make a decision yet. That’s ok. Give them something to download in exchange for their email so you can keep in touch. Make sure you have plenty of buttons on your site to “Contact Us”. Make it easy to get in touch with you.

2. PHOTOS + VIDEOS

   We all know that photos sell. If a picture tells a thousand words how many more does a video? So invest in images and videos. They will become part of your marketing tool kit. When you finish a job, don’t just snap a photo with your phone. Put thought into it. Have you cleaned the are of your building tools, any rubbish or paper lying around. Is the lighting right. It would pay to hire a professional photographer to make sure you get professional photos. These can be used in your banners and your portfolio.

3. ABOUT US PAGE

   People buy from people. That’s why your about us page is your chance to tell your story; to inject personality into your website. Tell your audience who you are. What you love about building and why you got into it. Share your values. Let your audience get to know you.

4. GUARANTEE PAGE

   Building or renovating a house is one of the biggest decisions people will make in their life. So help to alleviate the fear and to build trust by outlining your personal company guarantee. Do you guarantee to clean up the work site at the end of each day. To leave the property safe and secure each day. To only use qualified and skilled tradies and builders. Make a list of the fears your customers have. Then next to each fear write down how you will alleviate those fears.

5. TESTIMONIALS

   People trust people. So ask your past clients to write a testimonial that you can publish on your website. Don’t be afraid to send an email and ask them if they’d be so kind as to write a brief review.

These 5 valuable keys for your website will help to turn your site into a powerful lead generating builders website.

P.S. When ever you're ready, here are 3 ways we can help you create a powerful lead generating website.

1. Download the free Website Architect
   Find The 5 Essential Keys That An Effective Website Must Have... And How Not Having Them Can Cost You Quality Leads!

2. Follow Us.
Keep up to date with marketing tips and deals by following us on Facebook and Instagram.

3. Don't have a website or need a new one?
If you're ready to create a powerful, lead generating website then email me with the words "Website" in the subject. Tell me a little about your business and I'll be in touch to see if we could work together.